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'On Hold' Marketing

The Benefits of On Hold Marketing...

Professional first impression

As the saying goes "You only get one chance to make a good first impression". The majority of companies spend most of their budget getting potential customers to call their business and very little on handling incoming calls. Make the right impression with professional On Hold Marketing.

Reduce the number of lost calls

Surveys have shown that over 80% of people prefer to listen to On Hold Marketing Messages than silence or beeps. Callers listening to interesting and entertaining audio hold for longer.

Cross market products and services

Inform callers of every part of your business; customers may be looking for a product or service you supply but just don't know about it.

Unique 'one-to-one' marketing opportunity

While callers are holding you have their undivided attention. No other form of advertising offers such a quality one-to-one selling opportunity.

Promote new products and services

If you are launching a new product or service, you can use On Hold Marketing to inform customers. Then when their call is answered a member of staff can give them more information. Some customers make buying decisions based on what they have heard whilst holding.

Increase traffic to your website

A good number of people calling your business are likely to be sitting at a computer so why not guide them to your website and prompt them to bookmark it for future use?

Let customers know your USP (unique selling point)

Tell your customers what makes you stand out from the competition. Customers are more likely to retain information that they hear whilst On Hold.

Inform clients of your location & opening hours

Inform customers of your opening hours and give directions to your store or office. These can be updated to cover reduced hours of business at Christmas or Easter, for example.

Promote special offers and deals

Use your On Hold system to promote special offers, or events, or even offer a further discount for mentioning that they heard about it from your On Hold system. This helps you track which forms of advertising are working and your ROI.

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